Retail is a adjective which is used in the field of Commerce to name retail activity . By extension, the term is also used as noun , in reference to who sells under this modality.
For example: "Retail clothing sales have grown 26% in the last year", “My father has a cleaning supplies retail business”, “They say that the Spanish retail chain will be installed in the country during the next semester”.
The sale or retail distribution (that is, retail) is the one that develops from a commercial company final consumer . In the distribution chain, therefore, it is the last link since the product It reaches its destination.
It must be said that there are many types of retailers, however, the role of retail stores must be emphasized. We are referring to those neighborhood stores that become our salvation table at many times and that complain, more and more, of the serious damage caused by the large surfaces and chains, with which they are unable to compete.
However, we have to underline that the retailer presents a series of advantages over those and other competitors that it has in the market:
• Offers a closer and personal treatment to the client.
• It focuses on customer service, since, among other things, this will become your best advertising claim. The fact that "word of mouth" is circulating that has good items or prices are what will increase their benefits.
• It should not be forgotten that the fact that the retailer is specialized in a very specific sector, makes it easier for the client to find both professional advice and products that do not offer large areas.
• It should also not be overlooked that retail trade is also identified because it is easier to control and manage or because there are few people who have to make decisions.
Consider the case of tomato . In the first place, there is an agricultural producer who is responsible for growing tomatoes. The product is sent from the field to a collection center, such as a central market. A neighborhood greengrocer buys the tomato wholesale and then sells it retail to the final consumer. The greengrocer, therefore, is the retail seller.
The gain for the retailer it is in the price difference between the product bought wholesale and then sold retail. In the previous case, the greengrocer can buy 100 kilograms of tomato by 400 pesos , what it means to pay 4 pesos per kilo . When retailing at your store, offer the tomato to 4.5 pesos per kilo . Therefore, selling the 100 kilos of tomato , the greengrocer will have won 50 pesos .
In the same way, we cannot forget either that retail is a term that is used within the scope of the Church. Specifically, it is used to refer to the religious who only has what are the minor orders.